How much is AT&T TV a month?

Understanding the monthly cost of AT&T TV (now branded as DIRECTV) is crucial for budget-conscious entertainment seekers. This guide breaks down the pricing, packages, and potential hidden fees, offering a clear picture of what you can expect to pay in 2025-26.

Understanding DIRECTV Pricing: What You Need to Know

The question "How much is AT&T TV a month?" has evolved as AT&T has transitioned its TV services to the DIRECTV brand. For 2025-26, understanding DIRECTV's pricing structure is key to making an informed decision. DIRECTV offers a range of packages, each with a different channel lineup and price point. The base monthly cost is just the starting point; various add-ons, equipment fees, and potential promotions can significantly alter your final bill. This comprehensive guide will dissect the pricing, helping you navigate the complexities and determine the true monthly cost of DIRECTV for your household.

DIRECTV Package Overview (2025-26): Tiers and Features

DIRECTV's pricing model is built around tiered packages, offering increasing numbers of channels and features as you move up the tiers. Each package is designed to cater to different viewer preferences, from basic news and sports to premium movie channels and international programming. It's important to note that while AT&T previously offered DIRECTV services, the branding has shifted, and all traditional satellite TV services are now under the DIRECTV umbrella. The streaming-only DIRECTV STREAM is a separate offering with its own pricing structure, which we will touch upon briefly, but the primary focus here is on the satellite TV service.

In 2025-26, DIRECTV continues to offer its core satellite TV packages, which are the most common answer to the "AT&T TV" pricing query. These packages are characterized by their extensive channel selections, including local channels, national networks, sports, and entertainment. The pricing often reflects a promotional rate for the first 12 months, followed by a higher standard rate. Understanding this distinction is vital for long-term budgeting.

Exploring the Base Packages

DIRECTV's satellite TV service is structured around four main packages, each building upon the last in terms of channel count and content. Here's a look at what each offers and its typical pricing structure for 2025-26, keeping in mind that promotional pricing is common:

Entertainment Package

The Entertainment package is DIRECTV's most basic offering. It's designed for viewers who want a solid selection of popular channels, including local networks, news, and general entertainment. While it might not satisfy the hardcore sports fan or the movie buff, it provides a good foundation for most households.

• Channel Count: Typically includes over 65 channels.
• Key Channels: Features major broadcast networks (ABC, CBS, NBC, FOX), popular cable channels like ESPN, CNN, HGTV, TNT, TBS, and Discovery.
• Target Audience: Families and individuals who primarily watch network television, news, and general sports.
• Estimated 2025-26 Pricing: Often starts around $69.99/month for the first 12 months with a 24-month agreement, then increases to a standard rate.

Choice Package

Stepping up to the Choice package significantly expands the channel lineup, particularly for sports enthusiasts. This package is a popular middle-ground option for those who want more variety and access to regional sports networks.

• Channel Count: Typically includes over 90 channels.
• Key Channels: Includes all channels from the Entertainment package, plus additional sports channels like ESPN2, ESPNU, NFL Network, and regional sports networks (RSNs) depending on your location. It also adds more entertainment and lifestyle channels.
• Target Audience: Sports fans who want to follow their local teams and a wider array of national sports broadcasts, as well as those seeking more diverse entertainment options.
• Estimated 2025-26 Pricing: Often starts around $84.99/month for the first 12 months with a 24-month agreement, then increases.

Ultimate Package

The Ultimate package is for viewers who want a comprehensive selection of channels, including a robust sports offering and a broader range of premium movie and entertainment channels. This package is ideal for households with diverse viewing interests.

• Channel Count: Typically includes over 140 channels.
• Key Channels: Includes all channels from the Choice package, plus more sports channels like MLB Network, NHL Network, Golf Channel, and additional movie channels like STARZ ENCORE. It also adds more niche entertainment and documentary channels.
• Target Audience: Serious sports fans, movie lovers, and those who desire a wide variety of content for all family members.
• Estimated 2025-26 Pricing: Often starts around $104.99/month for the first 12 months with a 24-month agreement, then increases.

Premier Package

The Premier package is DIRECTV's top-tier offering, providing the most extensive channel selection, including all major premium movie channels and a vast array of sports and entertainment options. This is the most expensive but most comprehensive package.

• Channel Count: Typically includes over 150 channels.
• Key Channels: Includes all channels from the Ultimate package, plus all HBO channels, Cinemax, SHOWTIME, THE MOVIE CHANNEL, FLIX, and more. It also includes premium sports content and international channels.
• Target Audience: Cinephiles, avid sports fans who want every game and event, and households that consume a high volume of premium content.
• Estimated 2025-26 Pricing: Often starts around $154.99/month for the first 12 months with a 24-month agreement, then increases.

It's crucial to remember that these prices are estimates for 2025-26 and can vary based on location, current promotions, and specific contract terms. Always verify the exact pricing with DIRECTV at the time of sign-up.

Add-ons and Premium Channels: Boosting Your Subscription

Beyond the base packages, DIRECTV offers a variety of add-ons that allow subscribers to customize their viewing experience further. These can significantly increase the monthly cost but provide access to specialized content.

• Premium Channel Packages:
  • HBO Max: Access to all HBO channels and on-demand content. Pricing typically around $15-$20/month.
  • Cinemax: A selection of action, thriller, and drama films. Pricing typically around $10-$15/month.
  • SHOWTIME: Features original series, movies, and sports. Pricing typically around $10-$15/month.
  • STARZ: Offers a variety of movies and original series. Pricing typically around $10-$15/month.
  • Multi-Premium Bundles: DIRECTV often offers bundled discounts for subscribing to multiple premium channels, making it more cost-effective than subscribing individually. For example, a bundle including HBO, Cinemax, and STARZ might cost around $30-$40/month.
• Sports Packages:
  • NFL Sunday Ticket: For out-of-market NFL games. This is a seasonal add-on, and its pricing can vary significantly year to year. In 2025-26, expect it to be a substantial investment, potentially ranging from $250-$400+ for the season, often payable in installments.
  • MLB Extra Innings: For out-of-market MLB games. Typically costs around $100-$150 for the season.
  • NBA League Pass: For out-of-market NBA games. Pricing is usually around $100-$150 for the season.
  • NHL Center Ice: For out-of-market NHL games. Similar pricing to MLB and NBA packages.
  • Sports Pack: This add-on can include a variety of niche sports channels like Outdoor Channel, Sportsman Channel, and more, often costing around $10-$15/month.
• International Channel Packages: DIRECTV offers packages for various languages and regions, such as Spanish-language packages (e.g., DIRECTV Español) or packages for specific countries. These can range from $15/month to $50+/month depending on the breadth of content.
• Other Add-ons: DIRECTV may also offer add-ons for specific interests like family channels, music channels, or adult programming, each with its own pricing.

When calculating your monthly cost, factor in any add-ons you desire. A common scenario for a sports-focused household might involve the Choice package plus the NFL Sunday Ticket (seasonally) and perhaps a premium movie channel, easily pushing the monthly bill significantly higher than the base package price.

Equipment Rental Fees: A Necessary Expense?

DIRECTV's satellite TV service requires specialized equipment, including a satellite dish and one or more receiver boxes (Genie or Genie Lite). While installation often includes some basic equipment, there are typically monthly rental fees associated with these devices. Understanding these fees is crucial for an accurate monthly cost calculation.

• Genie Receiver: This is DIRECTV's advanced whole-home HD DVR system. It allows you to record multiple shows simultaneously and watch them on different TVs in your home. The rental fee for the primary Genie receiver is often included in the advertised package price for the first receiver, especially during promotional periods.
• Additional Genie Clients: If you have multiple TVs in your home and want to access the Genie system on each, you'll need Genie Clients. These are smaller boxes that connect to the main Genie. Each client typically incurs a monthly rental fee, often around $7-$15 per client per month.
• Standard HD Receiver: For older setups or for households with fewer TVs, standard HD receivers might be an option. These usually have a lower monthly rental fee, perhaps $5-$10 per month.
• DVR Service Fee: Even with a Genie receiver, there might be a separate DVR service fee, often around $10-$15 per month, which enables the recording functionality. However, this is frequently bundled into the base package price or included with the Genie receiver fee.

Important Note for 2025-26: DIRECTV has been known to adjust its equipment policies. While promotional offers often waive fees for the first receiver or bundle them, it's essential to clarify what is included and what incurs an additional monthly charge. For example, a common setup might be the base package price + $10-$15 for a second receiver or Genie client.

To illustrate, if your chosen package is $84.99/month and you need two additional Genie clients for other rooms, your equipment rental cost could add an extra $14-$30 per month to your bill.

Installation Costs: Getting Started with DIRECTV

The initial setup of your DIRECTV service involves professional installation. While DIRECTV often runs promotions that include free standard installation, it's not always the case, and there can be additional costs depending on your specific situation.

• Standard Installation: This typically includes the installation of the satellite dish, running cables to one location in your home, and setting up one receiver. Many promotions offer this for free, especially with a 24-month agreement.
• Advanced Installation: If your installation requires more complex wiring, such as running cables through multiple walls, across long distances, or to several different rooms, you might incur additional charges. These can range from $50 to $200+, depending on the complexity.
• Self-Installation: In some limited cases, DIRECTV might offer a self-installation option for basic setups, which could reduce or eliminate installation fees. However, this is less common for satellite TV and typically requires a clear line of sight to the satellite.
• Multiple Receiver Installation: If you're setting up multiple receivers at once, the installation technician will need to connect each one. While the initial setup might be covered, there could be a nominal fee per additional receiver setup, or it might be included in the advanced installation costs.

Recommendation for 2025-26: Always inquire about current installation promotions when signing up. If standard installation isn't free, be prepared for a charge that could be anywhere from $50 to $100. If you require extensive wiring, budget for potentially higher costs.

Promotional Pricing vs. Regular Rates: Navigating the Deals

A significant factor influencing the "How much is AT&T TV a month?" question is the prevalence of promotional pricing. DIRECTV, like most pay-TV providers, heavily relies on introductory offers to attract new customers. These promotions typically last for a set period, usually 12 months, and are often tied to a 24-month agreement.

• Promotional Period: During the first 12 months of your contract, you'll pay a significantly reduced monthly rate. For example, the Entertainment package might be advertised at $59.99/month for the first year, a substantial saving from its regular rate.
• Regular Rate (After Promotion): Once the promotional period ends (after 12 months), the price for your package will increase to the standard, non-promotional rate. This rate is considerably higher. For the Entertainment package, the regular rate might jump to $90-$100+ per month.
• 24-Month Agreement: These promotional prices almost always require a 24-month commitment. If you cancel your service before the end of the contract term, you will likely face an early termination fee (ETF), which can be substantial, often $15-$20 per month for each remaining month of the contract.
• Price Increases: It's also important to note that even during the promotional period, DIRECTV may implement annual price adjustments. While less common during the intro period, it's a possibility. After the promotion ends, expect annual price increases to become the norm.

Example Scenario:

You sign up for the Choice package at a promotional price of $74.99/month for 12 months with a 24-month agreement.

• Months 1-12: You pay $74.99/month.
• Months 13-24: The price increases to the regular rate, which might be $100-$110/month.
• Total Cost over 24 months: (12 x $74.99) + (12 x $105) = $899.88 + $1260 = $2159.88. The average monthly cost over the two years is approximately $89.99/month.

When researching "How much is AT&T TV a month?", always look for the advertised promotional price AND the stated regular rate that applies after the promotion ends. This will give you a more realistic long-term cost.

Hidden Fees and Surcharges: What Else Could You Pay?

Beyond the advertised package price, equipment rental, and installation fees, DIRECTV, like many cable and satellite providers, includes a variety of mandatory fees and surcharges on your monthly bill. These can add a significant amount to your total cost and are often overlooked.

• Regional Sports Fee: This fee helps offset the cost of broadcasting regional sports networks. Its amount can vary by market but typically ranges from $2 to $10 per month.
• Broadcast TV Fee: This fee is intended to cover the costs associated with carrying local broadcast channels. It can fluctuate and is often in the range of $5 to $15 per month.
• Federal, State, and Local Fees: These are government-mandated regulatory fees and taxes that are passed on to the consumer. The amount varies significantly by location.
• Other Surcharges: DIRECTV may also list various other small surcharges for services like telecommunications relay services or franchise fees. Individually, these are small, but collectively they can add up.

Estimated Impact: These fees and surcharges can easily add $15 to $30+ per month to your bill, on top of the advertised package price and any equipment rental costs. For example, a package advertised at $84.99/month could realistically cost closer to $100-$115/month once all mandatory fees are included.

Pro Tip for 2025-26: Always ask for a complete breakdown of all mandatory fees and surcharges before signing up. Look at sample bills if possible to understand the typical total cost.

Comparing DIRECTV to Competitors in 2025-26

When considering the monthly cost of DIRECTV, it's essential to compare it with other entertainment options available in 2025-26. The landscape has shifted significantly with the rise of live TV streaming services and the continued popularity of on-demand streaming platforms.

DIRECTV vs. DIRECTV STREAM:

• DIRECTV (Satellite): Offers a vast channel selection, often more than streaming competitors, and is generally more reliable in areas with poor internet connectivity. However, it requires professional installation, a satellite dish, and often comes with longer contracts and equipment rental fees. Pricing for the base packages can start around $69.99/month (promotional), but the true cost with fees and regular rates can be much higher.
• DIRECTV STREAM: This is DIRECTV's internet-based streaming service. It offers similar channel packages to DIRECTV satellite but without the need for a satellite dish or long-term contracts (though some plans might have them). Pricing is often comparable to satellite, starting around $79.99/month for the Entertainment package and going up to $159.99/month for the Premier package. It requires a stable high-speed internet connection.

DIRECTV vs. Other Live TV Streaming Services (e.g., Hulu + Live TV, YouTube TV, Sling TV):

• Hulu + Live TV: Typically starts around $76.99/month (with ads on on-demand content) or $89.99/month (ad-free on-demand). Offers a good mix of live channels and Hulu's extensive on-demand library. No contracts, no equipment rental.
• YouTube TV: Generally priced around $72.99/month. Known for its unlimited cloud DVR storage and a comprehensive channel lineup. No contracts, no equipment rental.
• Sling TV: The most budget-friendly option, starting around $40-$55/month for its Sling Orange + Sling Blue packages. It's highly customizable with add-on "Extras" but has a more limited base channel selection compared to DIRECTV or its streaming competitors.

DIRECTV vs. Traditional Cable Providers (e.g., Spectrum, Xfinity):

Pricing and packages are highly competitive and vary by region. Traditional cable providers often have similar promotional structures, contract requirements, and equipment fees to DIRECTV satellite. The key difference often lies in internet and phone bundling options.

Key Considerations for 2025-26:

• Contracts: DIRECTV satellite typically requires a 24-month agreement, whereas most streaming services are month-to-month.
• Internet Dependency: Streaming services require a reliable internet connection. DIRECTV satellite does not.
• Equipment: DIRECTV satellite has mandatory equipment rental fees. Streaming services do not.
• Channel Selection: DIRECTV satellite often boasts the most extensive channel lineups, especially in its higher tiers.
• Bundling: DIRECTV satellite can be bundled with AT&T internet and mobile services, potentially offering discounts.

In summary, while DIRECTV's base packages might appear competitive on paper, especially with promotions, the total monthly cost, including fees, equipment, and the eventual jump to regular rates, can make it more expensive than many streaming alternatives. For those prioritizing a vast channel selection and reliable service independent of internet quality, DIRECTV satellite remains a viable, albeit pricier, option.

Making the Right Choice for Your Budget

Determining the true monthly cost of DIRECTV requires a careful assessment of your viewing habits, desired channels, and tolerance for contracts and fees. The question "How much is AT&T TV a month?" is not a simple one-number answer.

Step-by-Step to Calculate Your Potential DIRECTV Cost:

1. Choose Your Base Package: Decide which package (Entertainment, Choice, Ultimate, Premier) best fits your channel needs. Note the advertised promotional price for the first 12 months.
2. Identify Add-ons: List any premium channels (HBO, Cinemax, etc.) or sports packages (NFL Sunday Ticket, etc.) you want. Research their individual or bundled costs.
3. Factor in Equipment: Determine how many receivers you need and their associated monthly rental fees. Check if the primary receiver fee is included in the package price or is extra.
4. Account for Installation: Understand if standard installation is free or if there's a charge. Budget for potential advanced installation costs if needed.
5. Estimate Fees and Surcharges: Add an estimated $15-$30+ per month for mandatory regional sports, broadcast TV, and other surcharges.
6. Calculate the Regular Rate: Find out the standard rate for your chosen package after the 12-month promotion ends. This is crucial for long-term budgeting.
7. Consider Contract Implications: Be aware of the 24-month agreement and the potential early termination fees.

Example Calculation (Hypothetical for 2025-26):

User Profile: A sports fan who wants a good selection of channels and HBO.

• Base Package: Choice Package (Promotional: $84.99/month for 12 months)
• Add-ons: HBO Max ($17/month)
• Equipment: 1 Genie, 1 Genie Client (Client fee: $10/month)
• Installation: Free standard installation
• Fees/Surcharges: Estimated $25/month
• Regular Rate for Choice: Estimated $105/month

Total Monthly Cost (First 12 Months): $84.99 (Choice) + $17 (HBO) + $10 (Client) + $25 (Fees) = $136.99/month

Total Monthly Cost (Months 13-24): $105 (Choice Regular) + $17 (HBO) + $10 (Client) + $25 (Fees) = $157/month

This example shows how the monthly cost can quickly exceed the advertised base package price. For this user, the average cost over two years would be approximately $147/month.

When to Choose DIRECTV Satellite in 2025-26:

• You live in an area with unreliable or unavailable high-speed internet.
• You need access to a very wide range of channels, including niche sports or international programming, that are not available on streaming services.
• You prefer a traditional TV experience with a physical satellite dish and receiver.
• You are comfortable with a 24-month contract and understand the implications of early termination.

When to Consider Alternatives:

• You prioritize flexibility and want month-to-month options.
• You have excellent internet service and prefer a streaming-based solution.
• You are looking for the most budget-friendly live TV option.
• You want to avoid equipment rental fees and long-term contracts.

By carefully considering these factors and performing a personalized cost calculation, you can make an informed decision about whether DIRECTV satellite service fits your budget and entertainment needs for 2025-26.

In conclusion, the monthly cost of DIRECTV (formerly AT&T TV) in 2025-26 is a multifaceted figure. While advertised prices for base packages like Entertainment might start around $69.99, the actual outlay involves promotional rates for the first year, followed by significantly higher standard rates. Adding premium channels, sports packages like NFL Sunday Ticket, equipment rental fees for multiple receivers, and mandatory surcharges can easily push the monthly bill well over $100, and even $150-$200+ for top-tier packages with all the extras. Always factor in the 24-month contract and potential early termination fees. For those seeking flexibility and potentially lower costs, DIRECTV STREAM or other live TV streaming services like YouTube TV or Hulu + Live TV often present more attractive, contract-free alternatives, though they are dependent on internet quality. Thoroughly research all costs and compare options to find the best value for your entertainment budget.